TRAINING TUESDAY PODCAST 186 (BACK TO SCHOOL; BENEFITS OF AREA INFORMATION MODEL; COMMUNICATION/LISTENING; Z PATTERN)

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Welcome to Tuesday Training Podcast…a conversation and collaboration between Army National Guard Recruiters.

This week, because of your efforts, lives will be changed, legacies will be started and generations will be impacted. What you do matters…..you make a difference.

HOW MANY PEOPLE DID YOU ASK TO JOIN THE NATIONAL GUARD LAST WEEK?

Check on Learning:

Define the Strength Maintenance Area Information Model and describe its importance.
According to the ADRP 6-22 “Leaders who stay a safe distance from risk destroy their subordinates’ _________ and ___________.”

79T Tune-Up

NGPAM 601-1

Chapter 2 Recruiting Activities

Section I Product Knowledge

Section II Time Management

Section III Public Speaking

Section IV Market Analysis

2-27. Benefits Gained by Using the Area Information Model

The RRNCO knows his/her assigned area and is always looking for opportunities to expand community understanding of the ARNG and always seeks information or data about new businesses and potential prospects.
The RRNCOs assigned area clearly identifies the locations of unit members, new recruits and COIs/VIPs.
It provides a visual of where schools, vo-techs and other important sites are located and the distances from unit or RRNCO office.
The model contributes to planning when making visits and awareness of situations that should be avoided.
Helps one make a decision that maximizes time, making one more efficient.
Helps one determine trends.
Identifies government locations for police checks, local libraries and other offices for obtaining documents.
Helps to focus ones attention to the development of COI/VIP contacts and locations where “take one” racks can be set up.
Zip code zones in your RSID assist you when targeting prospects within that area and helps to identify trends such as higher accession rates within a given zip code.
Frequent, even daily review of the model will help RRNCO productivity by: Helps to plan appointments and reduce travel time. Shows productive and unproductive areas. Shows the potential to conduct related activities in the area. For example, between two appointments in the same area, make a COI or media contact, service a take-one rack, or visit a school official.
Helps in planning the most productive and effective itineraries and routes to cover in the assigned area.
Provides RRNCOs a review technique when discussing accomplishments recruiting activities, conducting professional development training and assisting RRNCOs in overcoming deficiencies.

Leadership Lesson ADRP 6-22

PART ONE: THE BASIS OF LEADERSHIP

CHAPTER 1: FUNDAMENTALS OF LEADERSHIP

CHAPTER 2: ROLES AND LEVELS OF LEADERSHIP

PART TWO: THE ARMY LEADER: PERSON OF CHARACTER, PRESENCE, AND INTELLECT

CHAPTER 3: CHARACTER

CHAPTER 4: PRESENCE

CHAPTER 5: INTELLECT

PART THREE: COMPETENCY-BASED LEADERSHIP FOR DIRECT THROUGH STRATEGIC LEVELS

CHAPTER 6: LEADS Others

LEADS

BUILD TRUST

EXTEND INFLUENCE BEYOND THE CHAIN OF COMMAND

LEADS BY EXAMPLE

COMMUNICATES

6-76. Competent leadership depends on good communication. Although viewed as a process of providing information, communication as a competency ensures there is more than the simple transmission of information. It achieves a new understanding, creates new or better awareness. Communicating critical information clearly is an important skill to reach shared understanding of issues and solutions. It conveys thoughts, presents recommendations, bridges cultural sensitivities, and reaches consensus. Leaders cannot lead, supervise, build teams, counsel, coach, or mentor without the ability to communicate clearly.

LISTENING ACTIVELY

6-77. An important form of two-way communication to reach shared understanding is active listening. Although the most important purpose of listening is to comprehend the sender’s message, listeners should provide an occasional indication to the speaker that they are attentive. Active listening involves avoiding interruption and keeping mental or written notes of important points or items for clarification. Good listeners will understand the message content and the urgency and emotion through how it is spoken.

6-78. It is critical to remain aware of barriers to listening that prevent hearing and absorbing what speakers say. Avoid formulating a response before hearing what the other person says. Do not allow distraction by anger, disagreement with the speaker, or other things to impede.

CHAPTER 7: DEVELOPS

CHAPTER 8: ACHIEVES

CHAPTER 9: LEADERSHIP IN PRACTICE

PART FOUR: LEADING AT ORGANIZATIONAL AND STRATEGIC LEVELS

CHAPTER 10: ORGANIZATIONAL LEADERSHIP

CHAPTER 11: STRATEGIC LEADERSHIP

CRAFT DEVELOPMENT

BUILDING A STORY BRAND; Clarify Your Message So Customers Will Listen, Donald Miller http://buildingastorybrand.com/ Live Workshops

Buy the book – attend the workshop!

Chapter 12 Building A Better Website

The Five Things Your Website Should Include

An Offer Above the Fold
Obvious Calls to Action
1. Z Pattern Eye Movement
  1. Start top left – Logo
  2. Travel left to top left corner – Buy Now – (call to action
  3. Travel diagonally to bottom right – thru an offer
  4. Another Call to Action
2. “Will You Marry Me” to “Can We Go Out Again”
Images of Success
1. Feature success in the hands of happy people
A Bite-Sized Breakdown of Your Revenue Stream
1. Clarity of paths to different ends
Very Few Words
1. Morse Code
  1. Brief, punchy, relevant
2. Cut half the words out
3. Replace some of your text with images
4. Replace whole paragraphs with 3-4 bullet points
5. Summarize sentences into bite-sized soundbites