TRAINING TUESDAY PODCAST 172 (SPAM; MISSION AND WELFARE; CLARIFY; SOCIAL MEDIA)

Reduce new-hire production delays, resource Performance-Improvement-Plans, and promote collaboration to increase ARNG enlistments by providing weekly audio sustainment training and an online training archive to retain our institutional knowledge.

THIS WEEK:  SPAM; MISSION AND WELFARE; CLARIFY; SOCIAL MEDIA

Welcome to Tuesday Training Podcast…a conversation and collaboration between Army National Guard Recruiters.  

This week, because of your efforts, lives will be changed, legacies will be started and generations will be impacted.  What you do matters…..you make a difference.

HOW MANY PEOPLE DID YOU ASK TO JOIN THE NATIONAL GUARD LAST WEEK?

Check On Learning from Last Week:

  1. What are the 3 types of presentations listed in the NGPam 601-1?
  2. What type of presentation is a briefing on your current mission status to your Chain of Command?
  3. What type of a presentation is a ARNG presentation given to your high school history classes?
  4. We started a new emphasis on Section 3 of the ADRP 6-22 that is focussed on Balancing Mission and __________?
  5. From the last chapter of Question Based Selling, Tom Freese writes, “Once you’ve challenged their thinking, what they really need now is a _________-someone who can empathize with the challenges of the decision, rather than caring only about the status of the sale.

79T Tune-Up  

NGPAM 601-1

2-16. The SPAM Model

An easy acronym to remember when public speaking is SPAM: Situation, Purpose, Audience and Method.

  1. Situation. Consider the time and place where you are giving the presentation. The time and place can help you decide what type of attire to wear, audio and visual requirements based upon the size of the room and limitations that will be imposed upon you, such as movement around the room. Check to make sure the time you’ve been allotted will be sufficient for your presentation.
  2. Purpose. This refers to the goal the speaker hopes to achieve with his or her presentation.  If the intent is to solicit leads based upon the presentation then make sure you allow enough time at the end of the presentation to do such. Let’s say your presentation is designed to last for sixty minutes and you’ve allowed twenty minutes for questions during the presentation. What happens at the end of forty minutes when no one has asked a question?  Don’t lose sight of the purpose; if questions aren’t being asked of you then you need to be able to question the audience about their feelings regarding your subject. You’ll find that once you get the audience to participate they’ll do so freely.
  3. Audience. Consider the people to whom the presentation is directed. Will you be doing a presentation for a high school class, a sorority, fraternity or possibly a veteran’s organization? It’s important you know the audience and research what may be an important topic for them. If you don’t have personal knowledge of the potential audience try to contact someone who can give you some idea as to the nature, attitudes and expectations of your potential audience.  
  4. Method. Which method will best accomplish your purpose? A presentation with the intent of soliciting leads.  Your presentation with this purpose in mind would be most successful with the informative presentation.

 

Leadership Lesson ADRP 6-22

PART ONE: THE BASIS OF LEADERSHIP

CHAPTER 1:  FUNDAMENTALS OF LEADERSHIP

CHAPTER 2:  ROLES AND LEVELS OF LEADERSHIP

 

PART TWO: THE ARMY LEADER: PERSON OF CHARACTER, PRESENCE, AND INTELLECT

CHAPTER 3: CHARACTER

CHAPTER 4:  PRESENCE

CHAPTER 5:  INTELLECT

 

PART THREE:  COMPETENCY-BASED LEADERSHIP FOR DIRECT THROUGH STRATEGIC LEVELS

CHAPTER 6:  LEADS

BALANCING MISSION AND WELFARE

6-43. Taking care of Soldiers demands individuals perform their duties even at risk to their lives. Preparing for the realities of combat is a direct leader’s most important duty. It entails creating a disciplined environment for learning and growth and enforcing high standards in training. Training must be rigorous and simulate operational environments as much as possible while keeping safety in mind. Leaders use risk management to balance risk cost with mission benefits. Unit leaders must recognize the need to provide reasonable comforts to bolster morale and maintain long-term combat effectiveness.

6-44. Many leaders connect at a personal level with their followers to anticipate and understand individual circumstances and needs. As discussed previously, building relationships is a way to encourage commitment from followers. Knowing others is the basis many successful leaders use to treat personnel well. It ranges from ensuring a subordinate has time for an annual dental exam to finding out about a person’s preferred hobbies and pastimes. Leaders should provide an adequate family support and readiness network that helps Families, whether they are working at home station or deployed.

CHAPTER 7:  DEVELOPS

CHAPTER 8:  ACHIEVES

CHAPTER 9:  LEADERSHIP IN PRACTICE

 

PART FOUR:  LEADING AT ORGANIZATIONAL AND STRATEGIC LEVELS

CHAPTER 10:  ORGANIZATIONAL LEADERSHIP

CHAPTER 11:  STRATEGIC LEADERSHIP

CRAFT DEVELOPMENT

BUILDING A STORY BRAND; Clarify Your Message So Customers Will Listen, Donald Miller  http://buildingastorybrand.com/

“What if the problem was the way we talked about the product?” page 3

“Even if we have the best product in the marketplace, we’ll lose to an inferior product if our competitor’s offer is communicated more clearly.” page 5

“Essentially, story formulas put everything in order so the brain doesn’t have to work to understand what’s going on.”  page 6

“In a story, audiences must always know who the hero is, what the hero wants, who the hero has to defeat to get what they want, what tragic thing will happen if the hero doesn’t win, and what wonderful thing will happen if they do.”  page 11

“If you confuse, you lose.”  page 12

“All experienced writers know the key to great writing isn’t in what they say; it’s in what they don’t say.” page 13

“To clarify our message we’re going to need a formula.  A serious formula. This formula needs to organize our thinking, reduce our marketing efforts, obliterate confusion, terrify the competition, and finally get our businesses growing again.” page 14

 

Extra Credit:  This is an excellent podcast on social media – https://www.entreleadership.com/blog/podcasts/chalene-johnson

“If you use social media to market your business (and really, who doesn’t?), lifestyle and business expert Chalene Johnson says the best way to build your tribe is through something she calls “curiosity marketing.” The goal is to first position yourself as a trusted friend and give your customers just enough information to pique their interest and get them asking questions. That curiosity allows you to engage your customers in an authentic conversation, which then helps create a relationship that, with any luck, leads to a sale. Tune in to find out Chalene’s three golden rules of doing it well. Also joining us are Revelation Real Estate owners Chuck and Angela Fazio, who credit EntreLeadership Master Series for helping them completely transform their culture and reach $1.4 billion in sales.”

 

HOTLINE:  Leave voicemail to share ideas, celebrate success, solve a common problem, ask a question, correct an error  307-202-8031

King Solomon:  If the iron is blunt, and one does not sharpen the edge, he must use more strength, but wisdom helps one to succeed. (Ecclesiastes 10:10 ESV)

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Doug Siggins

MSG (r) Doug Siggins facilitates Training Tuesday Podcast to cultivate, collaborate and celebrate RRNCO success.
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