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Providing ongoing, mobile RRNCO sustainment training to stimulate success and promote professionalism.
THIS WEEK: Effective Thanksgiving; Text Messaging; Importance of the Story; Backward Engineering a Military Resume
Welcome to Tuesday Training Podcast…a conversation and collaboration between Army National Guard Recruiters.
This week, because of your efforts, lives will be changed, legacies will be started and generations will be impacted. What you do matters…..you make a difference.
5000 Contacts Club…make 100 contacts for 50 weeks to build your business, develop your communication skills and increase enlistments.
Thanksgiving
It was my birthday last week. I received one birthday card from someone in my church who stood out because of the thankfulness that was expressed. I have been thinking about why this particular card stood out from many of the rest. Here are a few things I noticed that might help you better help you express thankfulness. Take advantage of this time of year to build substantive relationships with those who have been helpful.
This is also great information for expressing gratitude to your family.
Meaningful thankfulness:
- It was expressed…gratitude must be communicated
- It was specific
- How they had been impacted was indicated
- They gave me their time and attention
- It was had written and hand delivered
PERPETUALLY PROSPECTING
Fanatical Prospecting by Jeb Blount Chapter 20 “TEXT PROSPECTING”
Text messaging as a communication channel is impersonal because it lacks the emotional connectivity of face-to-face and verbal communication, yet it feels extremely personal.
The fact that texting is so personal makes it an extremely powerful channel for getting the attention of prospects. Because it is so personal, though, timing and technique become more important than any other prospecting channel.
We talk to strangers on the phone, e-mail strangers, and meet strangers in person, but we rarely text strangers. This is why, more than with any other prospecting channel, familiarity is critical for prospecting via text.
Text messaging can play an integral role in nurturing prospects with whom you have a relationship but are not yet in the buying window.
He calls me once a quarter to find out where I am with other projects and to test my engagement. He supplements those calls with monthly e-mails and text messages with links to studies, white papers, and news about the upgrades to his systems he feels are relevant to me. He also follows me on Twitter and retweets or favorites my posts.
Use Text to Create Opportunities for Engagement
Seven Rules for Structuring Effective Text Prospecting Messages
- Identify yourself.
- Message matters.
- Be direct—be brief.
- Avoid abbreviations.
- Use transparent links.
- Before clicking “send”—pause and read it again.
- Know your numbers.
79T TUNE UP (MOS Sustainment)
This week I want to encourage you to listen to 2 new podcasts. Both are a little out of the box but are tremendous tools to see our craft from another perspective.
If you want others to listen to your idea, buy your work, or follow you, you have to learn how to connect with them on an emotional level. The best way to do that is through the power of story. Today’s guest, Paul Smith, is an expert in using the power of story and today he shares insights from his new book Sell With A Story.
We have talked about Story Branding by Donald Miller
Those who have served in the military have special challenges with their resume. Do they translate their titles and accomplishments into their corporate equivalent? Will their experience be understood? In this guidance, we’ll answer all those questions
CALL TO ACTION:
- Write notes of gratitude and hand deliver them or mail them.
- Begin a journal of your military experiences that you can incorporate into your prospecting and initial appointments. They don’t need to your stories only but can be stories that include other Soldiers, or even better, Soldiers you have enlisted.
- Write a resume with the typical MOS and leadership training within your local unit. Have it available to show prospects so they can understand
HOTLINE: Leave voicemail to share ideas, celebrate success, solve a common problem, ask a question, correct an error 307-202-8031
