TRAINING TUESDAY PODCAST 041(MSG SHAYNE WIDNER; TABLE DISPLAYS; ARMY VALUES; STORY BRANDING)

Providing Ongoing Sustainment Training for Army National Guard Recruiters

Welcome to Tuesday…Tuesday Training Podcast…a conversation and collaboration between Army National Guard Recruiters.  This week lives will be changed, legacies will be started and generations will be impacted because of what we do to serve our citizens by bringing the best and brightest into our organizations.  What you do matters…..you will make a difference.

AGENDA:  

 Winners Circle:  SFC Joel Pitsch / MSG Jared Richter/ MSG Shayne Widner (National Guard Train to Sustain the Recruiter)

79T Tune-Up:  SEV

Prospecting:  Table Displays

Leadership Lesson:  Army Values

Expert Badge Training:  Story Branding

 

79T TUNE-UP:

Selling has a bad rap…

NG Pam 601-1

6-10. School Entry Vehicles (SEV)

Within general campus recruiting, there are two methods to gain entry to our assigned schools, which are host to our primary NPS market. They are as follows:

  1. School presentations are to expose both faculty and students to the assigned RRNCO and ARNG, with the end result creating interest in what the ARNG has to offer. School presentations can fit into either one of two categories:

(1) School entry vehicles (SEV) are developed by the individual RRNCO or purchased through State or NGB initiatives. The NGB has obtained at least one program under a national contract in which RRNCOs are trained to present training and assistance to students in obtaining skills to survive in the job market. There are many programs that can be used as a SEV to gain access to the students; however, the main goal of an SEV is to sell the student on the need to further explore the benefits of the ARNG with a face-to-face appointment with the RRNCO.

(2) Classroom instruction in a subject in which the RRNCO is well qualified to instruct, such as the mission of the ARNG and military history can provide a useful service to the school and provide exposure for the RRNCO.

  1. Career days are usually an open forum for military, business, and/or school and college recruiters to present their programs and opportunities to students. Maximum participation in career days hosted by the school are highly encouraged as the students are required to attend, in most cases, and the RRNCO has the opportunity to talk to a large number of students in a short time. Maximum usage of ARNG personnel who are graduates or students in the particular school pays big dividends in personifying the ARNG message through these satisfied customers as part of the ARNG display. Both school presentations and career day activities must provide a benefit to the student, school, and the ARNG. When designed to enhance a student’s learning and/or provide them a service, the school will usually support and welcome the RRNCO.

 

Presentation Ideas:  Email:  cade.d.hooper.mil@mail.mil

Table Displays: (often most available but also often least effective)

Consistent

2 people (wing man)

Create synergy

Set up early if possible

RSP soldiers

Announcements (voice, email, FB)

Build an Event on social media

Personally invite

Tie your social media into the event or app.

Remember you’re not conduction appointments

Move locations

Engage your audience

Create a crowd: giveaways, competitions,

Mix up your uniforms

Equipment: Kevlar, Staff Sergeant Kahle Wright in Columbus Ohio good pictures on Facebook with HMWVV Ambulance

Small marketing items – business cards to give out

Synergize with other activities

 

LEADERSHIP LESSON:

“Best thing you can do to become a great recruiter is to become a great Soldier.”  CSM Butz

ADRP 6-22

4 PARTS OF ADRP 6-22

PART ONE:  THE BASICS OF LEADERSHIP

PART TWO:  THE ARMY LEADER: PERSON OF CHARACTER, PRESENCE AND INTELLECT

PART THREE:  COMPETENCY-BASED LEADERSHIP FOR DIRECT THROUGH STRATEGIC LEVELS

PART FOUR:  LEADING AT ORGANIZATIONAL AND STRATEGIC LEVELS

3-3. Soldiers and Army Civilians enter the Army with personal values developed in childhood and nurtured over years of personal experience.  By taking an oath to serve the nation and the institution, one agrees to live and act by a new set of values—Army Values.  The Army Values consist of the principles, standards, and qualities considered essential for successful Army leaders.  They are fundamental to helping Soldiers and Army Civilians make the right decision in any situation.  Teaching values is an important leader responsibility by creating a common understanding of the Army Values and expected standards.

3-4. The Army recognizes seven values that all Army members must develop. When read in sequence, the first letters of the Army Values form the acronym “LDRSHIP”:

 

EXPERT BADGE TRAINING (EXTRA CREDIT)

Story Branding: (Telling our story in a way that relates to the hearer)

Entrepreneur of Fire interview with Donald Miller

EntreLeadership interview with Donald Miller

 

King Solomon:  If the iron is blunt, and one does not sharpen the edge, he must use more strength, but wisdom helps one to succeed. (Ecclesiastes 10:10 ESV)